Cingular - Dropped Call Ad
This is an ad that can be considered an “oldie but goodie.” During the time this campaign was running, there were quite a few interesting ads that emphasized the “dropped call.” This one is dramatic, fun and as you can see from the picture, generated a lot of interest. It was placed outside of the Marriott Marquis in Times Square, which is a fantastic choice due to the high amount of foot traffic and of course, all of the people taking pictures. What do you think?
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Awesome guerilla marketing campaign for TNT in Belgium, “We know drama.” People passing by a normally boring street encounter a red button that says “push to add drama.” The brave souls who do press it encounter a burst of live television style scenes, from shootings to car crashes right in front of them. Check it out!
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Joevanza(Brazil): Mobility For Everyone
Very creative advertising! Double message: transportation with the bus and transportation with the chair.
Nothing is better than a little typography inspired advertising. And who better to provide than the School of Visual Arts (SVA) in New York City? I witnessed this particular ad in the train station. There’s some outdoor ads as well. Some don’t have the whole alphabet but just “SVA.” I like this one best. Any opinions?
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This is a part of the Vitamin Water campaign that I’ve been noticing in NYC. I like it. It’s simple yet effective. I could be wrong, but I haven’t recognized their target market until now: young, urban, ENERGETIC. Other flavors for the ads include dancers and musicians. The strip of red continuing to the next part of the ad is a nice touch as well.
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Cartier commercial - ”L’Odyssee de Cartier” by Bruno Aveillan, a French photographer and multimedia expert, is certainly a masterpiece. With its historical feel, it successfully depicts the company’s 165-year-old impact on the world.
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This is a World Asthma Foundation ad. Here is the copy:
“Asthma can attack you anywhere. Knowing your symptoms could save your life.”
Do you think it is striking in an effective way? Or is it overdone? I think it’s effective in that it makes you actually think about the seriousness of asthma, which can be a very underrated sickness.
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