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motivatorspp: Oscar’s Digital Campaign: There’s a Little Bit of the Movies in all of Us 

Considering the less-than-positive reviews the 2012 Golden Globes received from critics and audiences alike, it’s no wonder that the Academy Awards has already begun promoting its February 26 event.  And I’m absolutely loving the campaign which is best summarized by its tagline:  ”There’s a little bit of the movies in all of us.”  The goal here is to appeal to a broad audience.  Take a look at some of my favorite versions of the ad!

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Source: motivatorspp
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