February 2012
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jBlog: IKEA's Internationalization: advertising in... →
adhibition:
Check this out and compare IKEA’s advertising in different countries. Do you think it is similar or different? That is what we call ‘Culture Adaptation’.
Sweden
United States
United Kindom ‘Elite Designers Against Ikea’
Germany ‘Play’
Ikea advertising in different countries.
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January 2012
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Tell the truth, but make it fascinating.
– David Ogilvy (via creatimes)
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